All ready to host but....
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It looks like i need to buy coins first? Am i wrong about this?
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Nope you're right...
to be a host you have to out something upt at stake.
In SIA it's called collatteral which is locked when contracts are formed.
YOu need to get siacons to fund that collatteral - I usually use shapeshift
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Thats not a new business model, its an old one. So its the same business model of a dirty modeling agency? " I can make you a star honey, just pay me for your headshots and sleep with a dirty old man and all your dreams come true? I'll make you a star." Yikes. I'd offer my consulting services but you'd need to pay me upfront.
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I'm not SIA, and I generally I don't follow your analogy.
I'ts quite cleverly thought to incentify hosts by having something at stake. If the host fails to show proof of storage when asked by the renter, it's a bad hosts. Bad hosts will be penalized in their ranking, and will loose the potential revenue and the collatteral at stake, that will be burnt - no one get's any benefit from it.
Also note that the team behind sia is not the ones that you will buy the coins from. Coins are minted by miners, who will get reward for their mining - those coins can be bought at eg. shapeshift. SIA is very fair play and 100% regulated by the block chain.