Marketing. As so often with any other subject in life not the thing itself but the image we have from the thing unfortunately is more important. "FileCoin" has just had an explosive ICO. And its worth if almost 5 USD before even having a product. For non-speculative thinking this is crazy. How can this be? I'm not too much in the details, but I think, from own experience: the marketing is (unf.) more important than the product when it comes to selling. I'm a fan of the SIA, but i can't even remember well the name, whilst 'filecoin' for some odd reason (i am German) i can remember well, because sia means nothing to me, file, yes, that's a word. The logo is similar, but their logo has a psychological uptrend, while Sia is very asthetic, but with a downtrend. Maybe lots of effort goes into development. I got no clue, but is there not enuff effort in marketing?
Just saying - respect for ur work.
Sth. sad: often early developers doin the mud work of development of new ideas and tec get overtaken by latecomers who can just copy and sell similar tec more efficient. I hope this wont be the case with sia.
I understand that one does not have to be a facebook fan, btu when it comes to marketing a facebook page for Sia really should be a must so it would be easier for the investors to help promote the coin (and thus the service).